Saturday, June 15th 2024 • Union Square Alliance & The EndUp Present

Union Square Takeover: Celebrating 50 Years of The EndUp

A free day party with DJs

  • Marshall Jefferson
  • Oscar G
  • Dean Samaras
  • + More!

FROM COAST TO COAST — SF Live presents an absolutely JAM PACKED lineup of your favorite DJs. The EndUp is celebrating 50 years of rocking San Francisco's nightlife with none other than MARSHALL JEFFERSON, OSCAR G, PAUL GOODYEAR, DEAN SAMARAS & MORE!

Union Square Takeover: Celebrating 50 Years of The EndUp

DATE: Saturday, June 15, 2024
TIME: 1:00 PM - 9:00 PM
LOCATION: Union Square Plaza, San Francisco

FREE • All Ages

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Live & Featured

photo of marshall jefferson

DJ SET

Marshall Jefferson

Sometimes known as the father of house music, Jefferson was originally a record producer in the Universal Recording Studios in Chicago, where he met the owner of Trax Records, Larry Sherman. Jefferson's 1986 single for Trax, "Move Your Body", the first house song to use piano, was a popular and influential song in the genre. During the late-1980s heyday of house music, he recorded solo and collaborative material under various names such as Virgo, Jungle Wonz, Truth, and On the House. Jefferson's deep house productions include songs by CeCe Rogers and Sterling Void, and Ten City's first two albums. In March 1987, the British music magazine NME reported that Jefferson and Frankie Knuckles were in the UK for the first house-music tour.

photo of oscar g

DJ SET

Oscar G

If you were to get out a map and track the history of house music – with endless lines sprouting from New York, Chicago and Detroit to points all over the world – you’d have to make a big, red circle around Miami, Florida, and start drawing. Miami was never ground zero to a full-fledged subcultural movement. But it is where Oscar Gaetan, better known as Oscar G, has lived every day of his life. And that fact alone makes it a hub on the global underground.

An award-winning songwriter, producer, and DJ, Oscar is one of dance music’s brightest and most enduring stars. As part of seminal production teams Liberty City, Murk, and Funky Green Dogs, he boasts hits – Billboard chart-toppers as well as underground smashes – in every decade, every trend, and every market. “Some Lovin’,” “Fired Up,” and “Dark Beat” are more than just tracks: They are moments, shared by clubbers worldwide. They’re the kind of moments Oscar still creates at Space Miami, his hometown superclub, where he’s been a resident DJ for a staggering eight years – coming full circle after a globetrotting career.

photo of dean samaras

DJ SET

Dean Samaras

DJing for over 20+ years, Dean Samaras utilizes his lengthy experience to craft technical, creative DJ sets known for musical range. At the top of the San Francisco scene for more than decade, Dean has held long standing residences – at award winning Ruby Skye (2003-2011), the legendary after hours club The Endup (2004-Present) and the world renowned Halcyon (2017-Present).

He has played all over the US as well as internationally in Mexico and South America; bringing a raw, old school style of DJing to the contemporary masses. As a Remixer/Producer Dean’s gravitates towards the late night sounds of house and techno, evident on his debut techno banger ‘Calling Me’ on D-Formation’s acclaimed label, BeatFreak Group (Spain).

photo of dj paul goodyear

DJ SET

Paul Goodyear

Paul Goodyear is a true house music veteran with a DJ style that encapsulates an incredible range. A child of British immigrants growing up in the Greek neighborhood of Marrickville in Sydney, Australia he absorbed musical influences ranging from Funk, High Energy, Disco and New Wave.

There is no greater musical innovator than Paul Goodyear. He not only entertains audiences, he inspires them. Spend an evening on the master's dance floor and you will see that he is at once both generous and bold - he makes daring choices, while constantly paying attention to the mood of the crowd and the spirit of the event. You will leave knowing that you have witnessed someone very much at the top of his game, doing what he loves and sharing this love with you.

DJ SET

Brian Salazar

"I choose my tracks from a spectator point of view, and not just as a dancer, DJ, or a musician. I want anyone from any musical background to walk into my set and be instantly submerged". Dedicated to music as a whole from jazz, disco, soul, R&B, funk, reggae, old school, rap, local gangsta rap, classical, and salsa, Brian Salazar has fine-tuned his ear to introduce a sound that is refreshing, intellectual, and catchy.  Additionally, the background of being a dancer has elevated his perspective on music selection and solidified his reputation as a crowd pleaser. "A dancer-turned-dj knows what to play to make people dance."

With over 30 years under his belt, Brian has proven that he has a keen sense of diversified soul and a deep understanding that track selection, skills, programming, promotion, and solid people & communication skills, while being honest & humble, are essential.  Considered a sleeping giant, he introduces himself to the world as the next prolific movement to change a culture and uplift a generation.

DJ SET

Hawthorne

Hawthorne has been a part of the San Francisco house scene since his arrival in 1994. Born and raised in rural Georgia, Hawthorne grew up in the underground rave scene in the Southeast and continued to develop his ear for funky, soulful house music in the gay clubs of the 1990s. From his days at Club Universe to his long standing residency with The Endup, he has always brought humor and energy to the floor. Creator of the long running Ghettodisco party, Hawthorne boasts a massive vinyl collection and is always reworking those vintage sounds to create his distinct 'floor stompin', hand-clappin' good time'. He is a self -described 'small room DJ' and makes no apologies. "Honestly, " he says, "I'd rather play to 50 people who 'get it' than to play to 5,000 who are just on their phones and not really feeling it."

Hawthorne is a resident at the Endup and at Charmaine's. His party GLAM will return to The Valencia Room this summer.

Schedule

Paul Goodyear 1pm – 2pm
Brian Salazar 2pm – 3pm
Hawthorne 3pm – 4pm
Marshall Jefferson 4pm – 6pm
Oscar G 6pm – 8pm
Dean Samaras 8pm – 9pm

Drinks bar by the EndUp

ADA Seating Available - All Ages

Bring your whole crew, family, and an open heart as we unite to celebrate the magic of music and community!