What is SF LIVE?
SF Live is a new six-month series of free music concerts put on as a joint citywide initiative by esteemed San Francisco arts & music producers Illuminate, San Francisco Parks Alliance, Noise Pop, and Union Square Alliance. Created as a love letter to San Francisco music, SF Live concerts are a coming together of San Francisco’s storied musical history and the city’s promising and developing local talent.
Each concert is thoughtfully curated by organizers from historic San Francisco music venues, presenting a unique combination of artists that not only showcases the broad spectrum of San Francisco artistry, but also provides a diverse and dynamic concert experience for attendees. Whether it's a rising indie band, a well-established jazz ensemble, or a high-energy pop act, there is always a new sound to discover at SF Live.
With its emphasis on staying true to the San Franciscan spirit— SF Live is more than just a concert series - it's a celebration of the city's rich cultural tapestry, a gathering of its people, and a testament to the power of music in bringing people together.
Supported by Mayor London N. Breed and the San Francisco Office of Economic and Workforce Development, SF Live is one of several initiatives to support the local nightlife and entertainment sector, alongside fee waivers, permit streamlining, and other efforts to support the sector’s recovery. SF Live is supported through a $2.5 million investment from the California State Legislature that was led by City Attorney David Chiu when he was an Assemblymember.
Be. Hear. Now.
CREW
United in building a thriving San Francisco through music.
PRODUCTION PARTNER
Our organization Illuminate rallies large groups of people together to create impossible works of public art that, through awe, free humanity’s better nature. Founded in 2011, we’ve been working quietly to create a city-wide foundation of artful endeavor that embraces the multifaceted spirit of San Francisco, in all its nuance and vibrancy. After 12 years we’re ready to bring the story into focus, in service of community. Bust times are the best of times when we take charge of the place we call home. Let’s create the city in which we want to live.
PRODUCTION PARTNER
The Union Square Alliance serves its members and creates a high-quality, complete neighborhood experience by managing and activating public spaces; supporting existing businesses and attracting new investments; and convening, partnering, and advocating for the District’s future success.
PRODUCTION PARTNER
Paying homage to the greats and focusing on the best of the up-and-coming artists, Noise Pop cultivates revitalizing experiences and supports the broad scope of Bay Area culture.
PRODUCTION PARTNER
SF Parks Alliance is the only city-wide parks nonprofit in San Francisco. For over 50 years, we’ve been partnering with communities and public agencies to create, sustain, and advocate for parks and public spaces that welcome and belong to everyone.